Released on = October 18, 2006, 1:00 pm

Press Release Author = Lisa Shannon

Industry = Management

Press Release Summary = Toronto Psychic, Betsy Balega, will be the Special Guest, of
Knee-Bone Marketing, November 23rd at the Predictive Software Promotion Party.

Press Release Body = Toronto Psychic, Betsy Balega, will be tuning in for guests at
Knee-Bone Marketings Special Predictive Software Event, November 23rd, at their King
St. West HQ in Toronto.

Both Betsy and Knee-Bone have long range vision.

Knee-bone is a marketing performance measurement solution to help you organize your
marcom spending to sell more, spend smarter, and increase brand equity.

Knee-bone\'s proprietary software and process bring marcom and sales information
together. Then it springs into action with new measures and forecasts to help answer
important questions.

How much is enough?
What works and why?
What marcom contributes?
How to move forward?

Knee-bone learns about ROI; media metrics that pit vehicle against vehicle to learn
about media mix, marcom performance that pits tactic against tactic to learn about
marcom mix, and marcom-led sales that track marcom participation in the sales
process.

The Knee-bone suite of measures and forecasts inform a dashboard that supports
investments and decision making to meet and exceed brand and business objectives.


Web Site = http://www.geocities.com/clairvoyantmedium

Contact Details = Betsy Balega
10 Thurloe Ave.
Toronto, Ontario
M4S 2K2
416-485-2494

Post = Post